Harald Graber

Setting Up Successful Strategic Alliances Harald Graber

Strategic alliances are becoming critical to the success of global operating companies. Not only can they spread risks and share resources, they can also accelerate the innovation cycle. Keeping this in mind, it is not surprising that an increasing number of companies are entering into strategic alliances. Looking deeper into these alliances, there is a wide range of both quality and success rate. It thus appears that large enterprises are not yet at the stage where they have fully understood the fundamentals of alliances, which often leads to their failure. This book examines the potential of alliances to optimize resources in financial terms and human talent by focusing on the different problems that may arise in vertical and horizontal alliances. Its purpose is to serve as a guide for managers confronted with the task of establishing and structuring an alliance for their companies. It will also provide concrete examples of successful and failed cases, allowing the reader to learn and avoid making the same mistakes.