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Advanced Introduction to Consumer Behavior Analysis - Elgar Advanced Introductions series Gordon Foxall
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Advanced Introduction to Consumer Behavior Analysis - Elgar Advanced Introductions series
Gordon Foxall
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
160 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 26. maja 2017 |
| ISBN13 | 9781784716929 |
| Založniki | Edward Elgar Publishing Ltd |
| Strani | 160 |
| Dimenzije | 138 × 216 × 15 mm · 324 g |
| Jezik | Angleščina |
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