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Utilizing Gamification in Servicescapes for Improved Consumer Engagement
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Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. The book highlights a wide range of topics, including online gaming, user engagement, and target marketing.
300 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 3. januarja 2020 |
| ISBN13 | 9781799819707 |
| Založniki | IGI Global |
| Strani | 300 |
| Dimenzije | 150 × 220 × 20 mm · 865 g |
| Jezik | Angleščina |
| Urednik | Helmefalk, Miralem |
| Urednik | Marcusson, Leif |
