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Utilizing Gamification in Servicescapes for Improved Consumer Engagement
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Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Presents research on employing various gamification mechanics to alter and enhance certain behaviours in marketing contexts. The book features coverage of a wide range of topics, such as online gaming, user engagement, and target marketing.
356 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 3. februarja 2020 |
| ISBN13 | 9781799819714 |
| Založniki | IGI Global |
| Strani | 356 |
| Dimenzije | 150 × 220 × 10 mm · 670 g |
| Jezik | Angleščina |
| Urednik | Helmefalk, Miralem |
| Urednik | Marcusson, Leif |
