Povej prijatelju o tem izdelku:
Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Presents research on employing various gamification mechanics to alter and enhance certain behaviours in marketing contexts. The book features coverage of a wide range of topics, such as online gaming, user engagement, and target marketing.
356 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 3. februarja 2020 |
| ISBN13 | 9781799819714 |
| Založniki | IGI Global |
| Strani | 356 |
| Dimenzije | 150 × 220 × 10 mm · 616 g |
| Jezik | Angleščina |
| Urednik | Helmefalk, Miralem |
| Urednik | Marcusson, Leif |
