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Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality
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Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality
A reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a focus on digital IT solutions. The book contributes in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience.
325 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 19. februarja 2022 |
| ISBN13 | 9781799883074 |
| Založniki | IGI Global |
| Strani | 325 |
| Dimenzije | 150 × 220 × 10 mm · 929 g |
| Jezik | Angleščina |
| Urednik | Belo, Miguel |
| Urednik | Carvalho, Luisa |
| Urednik | Gustavo, Nuno |
| Urednik | Pronto, Joao |
