Povej prijatelju o tem izdelku:
Beyond the Screen: How Immersive Technologies Are Reshaping Marketing
Beyond the Screen: How Immersive Technologies Are Reshaping Marketing
Beyond the Screen explores how virtual reality, augmented reality, and the metaverse, transform brand strategy by redefining consumer engagement through multi-sensory, participatory experiences across virtual and hybrid environments.
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Pred izidom | 17. marca 2027 |
| ISBN13 | 9781807911096 |
| Založniki | Emerald Publishing Limited |
| Strani | 320 |
| Dimenzije | 150 × 220 × 20 mm · 513 g (Teža (ocenjena)) |
| Urednik | Nguyen, Mai (Griffith University, Australia) |
| Urednik | Zhang, Yunen (Singapore University of Social Sciences, Singapore) |