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Going Global: Enterprise 02.02 - Express Exec Roger Cartwright
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Going Global: Enterprise 02.02 - Express Exec
Roger Cartwright
Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. This title features examples and lessons from some of the world's most successful businesses, including Boeing, P&O and Sony.
118 pages, Ill.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 3. aprila 2002 |
| ISBN13 | 9781841123165 |
| Založniki | John Wiley and Sons Ltd |
| Strani | 128 |
| Dimenzije | 126 × 164 × 11 mm · 204 g |
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