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The Marketing Gurus
Chris Murray
This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. The Marketing Gurus distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without.
304 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 1. aprila 2010 |
| ISBN13 | 9781843549413 |
| Založniki | Atlantic Books |
| Strani | 304 |
| Dimenzije | 130 × 198 × 24 mm · 286 g |
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