Transgenerational Marketing: Evolution, Expansion, and Experience - Rajagopal - Knjige - Springer Nature Switzerland AG - 9783030339289 - 3. decembra 2020
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Transgenerational Marketing: Evolution, Expansion, and Experience 2020 edition

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This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.


298 pages, 14 Illustrations, black and white; XXIII, 298 p. 14 illus.

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 3. decembra 2020
ISBN13 9783030339289
Založniki Springer Nature Switzerland AG
Strani 298
Dimenzije 150 × 220 × 10 mm   ·   426 g
Jezik Nemščina  

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