Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data - Synthesis Lectures on Information Concepts, Retrieval, and Services - Bernard J. Jansen - Books - Springer International Publishing AG - 9783031419324 - September 6, 2023
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Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data - Synthesis Lectures on Information Concepts, Retrieval, and Services 2024 edition

Bernard J. Jansen

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Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data - Synthesis Lectures on Information Concepts, Retrieval, and Services 2024 edition

The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.

152 pages, 27 Illustrations, color; 1 Illustrations, black and white; XIX, 152 p. 28 illus., 27 illu

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 6, 2023
ISBN13 9783031419324
Publishers Springer International Publishing AG
Pages 152
Dimensions 498 g
Language German  
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