The Customer Centric Enterprise: Advances in Mass Customization and Personalization - Mitchell M Tseng - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783540024927 - June 12, 2003
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The Customer Centric Enterprise: Advances in Mass Customization and Personalization 2003 edition

Mitchell M Tseng

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The Customer Centric Enterprise: Advances in Mass Customization and Personalization 2003 edition

Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.

536 pages, 75 black & white illustrations, 47 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 12, 2003
ISBN13 9783540024927
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 536
Dimensions 155 × 235 × 28 mm   ·   762 g
Language German  
Editor Piller, Frank
Editor Tseng, Mitchell M.

See all of Mitchell M Tseng ( e.g. Paperback Book )