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The Customer Centric Enterprise: Advances in Mass Customization and Personalization Mitchell M Tseng 2003 edition
The Customer Centric Enterprise: Advances in Mass Customization and Personalization
Mitchell M Tseng
Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
536 pages, 75 black & white illustrations, 47 black & white tables, biography
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 12. junija 2003 |
| ISBN13 | 9783540024927 |
| Založniki | Springer-Verlag Berlin and Heidelberg Gm |
| Strani | 536 |
| Dimenzije | 155 × 235 × 28 mm · 762 g |
| Jezik | Nemščina |
| Urednik | Piller, Frank |
| Urednik | Tseng, Mitchell M. |