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Ingredient Branding Philip Kotler 2010 edition
Ingredient Branding
Philip Kotler
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.
393 pages, biography
| Medij | Knjige Book |
| Izdano | 8. junija 2010 |
| ISBN13 | 9783642042133 |
| Založniki | Springer-Verlag Berlin and Heidelberg Gm |
| Strani | 393 |
| Dimenzije | 163 × 243 × 33 mm · 739 g |
| Jezik | Angleščina |