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Ebusiness & Ecommerce: Managing the Digital Value Chain Andreas Meier 2009 edition
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Ebusiness & Ecommerce: Managing the Digital Value Chain
Andreas Meier
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management.
222 pages, 98 black & white illustrations, biography
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 19. oktobra 2010 |
| ISBN13 | 9783642100390 |
| Založniki | Springer-Verlag Berlin and Heidelberg Gm |
| Strani | 222 |
| Dimenzije | 193 × 260 × 15 mm · 498 g |
| Jezik | Angleščina |
| Prevajalnik | Gosselin, Elizabeth |
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