Strategy and Communication for Innovation - Nicole Pfeffermann - Knjige - Springer-Verlag Berlin and Heidelberg Gm - 9783642414787 - 20. januarja 2014
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Strategy and Communication for Innovation 2nd ed. 2013 edition

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The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level.


498 pages, 32 black & white illustrations, 29 colour illustrations, biography

Medij Knjige     Hardcover Book   (Knjiga s trdim hrbtom in platnicami)
Izdano 20. januarja 2014
ISBN13 9783642414787
Založniki Springer-Verlag Berlin and Heidelberg Gm
Žanr Aspects (Academic) > Business Aspects
Strani 465
Dimenzije 163 × 240 × 30 mm   ·   848 g
Jezik Francoščina  
Urednik Minshall, Tim
Urednik Mortara, Letizia
Urednik Pfeffermann, Nicole

Več od istega **izdajatelja**