Process-based Strategic Planning - Rudolf Grunig - Knjige - Springer-Verlag Berlin and Heidelberg Gm - 9783642423789 - 11. oktobra 2014
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Process-based Strategic Planning 6th ed. 2011 edition

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A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process". A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources.


358 pages, biography

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 11. oktobra 2014
ISBN13 9783642423789
Založniki Springer-Verlag Berlin and Heidelberg Gm
Strani 358
Dimenzije 155 × 235 × 20 mm   ·   587 g
Jezik Angleščina  
Prevajalnik Clark, Anthony

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