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Developing International Strategies Rudolf Grunig Softcover reprint of the original 2nd ed. 2017 edition
Developing International Strategies
Rudolf Grunig
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge.
218 pages, 93 Illustrations, black and white; XVIII, 218 p. 93 illus.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 15. junija 2018 |
| ISBN13 | 9783662571163 |
| Založniki | Springer-Verlag Berlin and Heidelberg Gm |
| Strani | 218 |
| Dimenzije | 150 × 220 × 10 mm · 335 g |
| Jezik | Nemščina |