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Integrating Marketing Analytics Approaches into B2B Lead Management: A Practical Guide for Process Optimization - BestMasters Laura Hannemann
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Integrating Marketing Analytics Approaches into B2B Lead Management: A Practical Guide for Process Optimization - BestMasters
Laura Hannemann
Marketing analytics offers opportunities to address common issues in lead generation, lead scoring, and lead nurturing through data insights. Nevertheless, the extent of data-driven decision-making varies in practice, and the academic literature on marketing analytics in B2B lead management remains fragmented.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 14. februarja 2026 |
| ISBN13 | 9783658509583 |
| Založniki | Springer Fachmedien Wiesbaden |
| Strani | 106 |
| Dimenzije | 148 × 209 × 11 mm · 182 g |
| Jezik | Nemščina |
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