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Branding Technical Services - a Case Study on Sweco's Brand Suleyman Serhanoglu
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Branding Technical Services - a Case Study on Sweco's Brand
Suleyman Serhanoglu
The economical structure has faced a great change during the last decades; the service industry has grown into a dominant force in the developed countries. Therefore, the concept of services marketing is relatively new. Although more and more service companies are realizing the importance of marketing and branding, there are still technical service companies that has not adapted the concept. The consultancy firm SWECO, which will serve as a case study, is one of them.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 16. maja 2011 |
| ISBN13 | 9783844319989 |
| Založniki | LAP LAMBERT Academic Publishing |
| Strani | 68 |
| Dimenzije | 150 × 4 × 226 mm · 119 g |
| Jezik | Nemščina |
Ogled vseh Suleyman Serhanoglu