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Relationship Marketing in Retail Banking: a Current Perspective Daniel Lashar
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Relationship Marketing in Retail Banking: a Current Perspective
Daniel Lashar
Relationship Marketing in Retail banking is an intellectual detail of consumer behavior with respect to banking. It explores the banking habits of consumers and the approaches that retail banks can adopt to strengthen relationship with their customers. The book lays out a researched & working 6-C Relaionship CRM Model for retail banking. A model that retail banking institutions can adopt to draft marketing strategies to attract and retain customers.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 26. januarja 2012 |
| ISBN13 | 9783847377689 |
| Založniki | LAP LAMBERT Academic Publishing |
| Strani | 244 |
| Dimenzije | 150 × 14 × 226 mm · 362 g |
| Jezik | Angleščina |
Ogled vseh Daniel Lashar