Relationship Marketing in Retail Banking: a Current Perspective - Daniel Lashar - Knjige - LAP LAMBERT Academic Publishing - 9783847377689 - 26. januarja 2012
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Relationship Marketing in Retail Banking: a Current Perspective


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Relationship Marketing in Retail banking is an intellectual detail of consumer behavior with respect to banking. It explores the banking habits of consumers and the approaches that retail banks can adopt to strengthen relationship with their customers. The book lays out a researched & working 6-C Relaionship CRM Model for retail banking. A model that retail banking institutions can adopt to draft marketing strategies to attract and retain customers.

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 26. januarja 2012
ISBN13 9783847377689
Založniki LAP LAMBERT Academic Publishing
Strani 244
Dimenzije 150 × 14 × 226 mm   ·   362 g
Jezik Angleščina