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The Dynamics of Advertising Jackie Botterill 1. izdaja
The Dynamics of Advertising
Jackie Botterill
Providings a critical review of the existing literature on advertising together with the results of an extensive research study, this book aims to develop a method for the psychosocial study of all forms of public communication.
300 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 17. novembra 2000 |
| ISBN13 | 9789058230850 |
| Založniki | Taylor & Francis Ltd |
| Strani | 296 |
| Dimenzije | 150 × 220 × 10 mm · 550 g |
| Jezik | Angleščina |