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Consumer Behaviour
Sarmistha Sarma
Consumer behaviour as an academic discipline combines a number of subjects - economics, marketing, anthropology, sociology and psychology. The growing significance of consumer behaviour has been accepted in the academic fraternity and the subject is taught in postgraduate MBA programmes. This textbook provides coverage of the range of topics incorporated into consumer behaviour.
435 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 30. oktobra 2014 |
| ISBN13 | 9789384588052 |
| Založniki | TechSar Pvt. Ltd |
| Strani | 435 |
| Dimenzije | 150 × 220 × 10 mm · 564 g |
Več od istega **izdajatelja**
Ogled vseh Sarmistha Sarma ( Na primer Hardcover Book , Paperback Book in Book )