Segmentation in Social Marketing: Process, Methods and Application - - Books - Springer Verlag, Singapore - 9789811094576 - June 16, 2018
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Segmentation in Social Marketing: Process, Methods and Application Softcover reprint of the original 1st ed. 2017 edition

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Segmentation in Social Marketing: Process, Methods and Application Softcover reprint of the original 1st ed. 2017 edition

This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.

214 pages, 28 Tables, color; 23 Illustrations, black and white; VI, 214 p. 23 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 16, 2018
ISBN13 9789811094576
Publishers Springer Verlag, Singapore
Pages 214
Dimensions 341 g
Editor Dietrich, Timo
Editor Kubacki, Krzysztof
Editor Rundle-Thiele, Sharyn