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Chinese Multinationals Jean-paul Larcon
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Chinese Multinationals
Jean-paul Larcon
Examines the rise of Chinese companies in international markets. This book provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization, and human resource management.
350 pages, Illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 23. oktobra 2008 |
| ISBN13 | 9789812835000 |
| Založniki | World Scientific Publishing Co Pte Ltd |
| Strani | 300 |
| Dimenzije | 162 × 238 × 23 mm · 572 g |
| Urednik | Larcon, Jean-paul (Hec Paris, France) |
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