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Mapping Experiences: A Complete Guide to Activating Customer-Centered Collaboration James Kalbach 3 Revised edition
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Mapping Experiences: A Complete Guide to Activating Customer-Centered Collaboration
James Kalbach
This updated third edition shows how experience mapping evolved from a niche design practice to a core capability. Plus, it adds guidance for using mapping at scale to drive transformation across organizations.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 31. julija 2026 |
| ISBN13 | 9798341672291 |
| Založniki | O'Reilly Media |
| Strani | 450 |
| Dimenzije | 203 × 235 × 29 mm · 912 g |
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