Thomas Bradbury

The Culture Project Thomas Bradbury

The Culture Project is a field manual for leaders who want to roll up their sleeves and disrupt the status quo. The Culture Project will show you how you can use practical tactics and common sense to really understand what's going on "in the weeds" of your organization-and why doing so is the only way to end mediocre performance and luke-warm results. Too often, business leaders today look for technology solutions to their business problems. But this approach misses the human side of the story-the culture side of the story-because tech-only approaches to problem solving will fail unless they consider what people in these organizations need from technology. Written by Tom Bradbury, a career-long entrepreneur, this 30-day program removes friction, influences a more authentic tech-enabled culture and then allows the leader to return to the helm as a rejuvenated and strategic champion for the firm's future-a future fueled by improved communication, increased collaboration and greater productivity, all of which foster the innovative thinking required to succeed over the next decade and beyond."Rarely have I seen the topic of culture change addressed so simply and confidently. Tom Bradbury removes the mystery of culture change and offers, instead, a vigorous and smart series of steps leaders can take to get their company culture unstuck and moving in a better direction."Thomas A. StewartExecutive Director, National Center for the Middle Market