Gordon Van Wechel

Core 5 (R) Marketing Gordon Van Wechel

With Core 5(R) Marketing you will learn the five key components for growing your professional practice. Specifically written to help medical, dental, legal, veterinarian, chiropractic and other professional practice owners understand the unique keys to attracting new patients and clients in today's highly competitive marketplace. What are the Core 5(R)? Your practices Reputation online, attracting a steady flow of Traffic, designing a properly automated Sales Funnel, using Social Media properly, and Getting Found Online. This book will guide through the steps necessary to implement each of these marketing strategies at a pace and budget that you can manage. Additional chapters offer foundational marketing concepts with examples relevant to professional practices, an easy to follow guide to using video to grow your practice, and a clear path for new practices or those with limited marketing funds. Since 2003 the author has been helping small and start-up practices grow and thrive. Prior to that he built and sold three national companies of his own. This is not a book on marketing theory. It is filled with 'head down, working in the trenches' practical tools that will lead to more customers and profits.