Eddie Garrison

Minting Your Social Currency Eddie Garrison

People today are more attuned to spotting when a brand is trying to sell to them something rather than offering engaging, educational, emotional or entertaining content. They don't jump on Facebook first thing in the morning and hope to see a post from their favorite brand offering to sell them something. It's a place where people go on their lunch break to see what's happening with their friends and family. It's a place where people go to see what everyone is doing after work or on the weekend. It's a place where people go to post their photos, videos and life experiences. If you can find a way to craft your content into your audiences lives. Into their daily life experiences. You've truly begun to mint your Social Currency.