Edward Kinyua

Nothern Edward Kinyua

Although the European market for organic co?ee is still considered a niche market, demand is expected to grow strongly in the near future. This growing demand is particularly driven by sustainability concerns of consumers and European industry players, as well as a growing interest in healthy living by consumers. These two trends will bene?t the market for products with organic certi?cation. Retailers play a crucial role in the expansion of organic product availability, which drives up the sales of and interest in organic co?ees. The book thus offers potential exporters an insight on how to take on the coffee market post the Covid - 19 era.