Fred Sanders

Arnold Palmer's Success Lessons Fred Sanders

Arnold Palmer taught world-class pro golf instructor Brad Brewer how to play golf. But that was just the beginning. For more than 30 years, Palmer taught Brad how to live. As a businessman, a father, a celebrity, a philanthropist, and a friend, Palmer showed those around him that true success has nothing to do with the final score--and everything to do with how you play the game.

In Arnold Palmer's Success Lessons, Brad shares the life-changing truths he learned from the King of Golf throughout three decades of knowing Palmer as a business partner, employer, and mentor. In short but powerful chapters, Brad passes on Palmer's secrets such as:

Why you always need to play for the love of the gameWhat your starting point tells you about your destinationHow to capitalize on past successThe attitude of a true championWhy golf is like all the best things in life--it's more complicated than it looksTaking us from Palmer's childhood to his last years back in his own hometown, Brad introduces us to the Arnold Palmer behind the trophies, the celebrity, and the fame. This was the man who changed lives simply by living well, a man loved and respected not only for what he did but for who he was.