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Wharton on Dynamic Competitive Strategy GS Day
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Wharton on Dynamic Competitive Strategy
GS Day
WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape.
480 pages, Illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 18. aprila 1997 |
| ISBN13 | 9780471172079 |
| Založniki | John Wiley & Sons Inc |
| Strani | 480 |
| Dimenzije | 161 × 240 × 39 mm · 843 g |
| Jezik | Angleščina |
| Urednik | Day, George S. |
| Urednik | Reibstein, David J. |
