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Wharton on Dynamic Competitive Strategy GS Day
Wharton on Dynamic Competitive Strategy
GS Day
This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
480 pages, illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 13. avgusta 2004 |
| ISBN13 | 9780471689577 |
| Založniki | John Wiley & Sons Inc |
| Strani | 480 |
| Dimenzije | 228 × 152 × 35 mm · 576 g |
| Jezik | Angleščina |
| Urednik | Day, George S. |
| Urednik | Reibstein, David J. |
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