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Hegarty on Advertising: Turning Intelligence into Magic John Hegarty
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Hegarty on Advertising: Turning Intelligence into Magic
John Hegarty
Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology.
224 pages, 105 illustrations, 84 in colour
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 6. junija 2011 |
| ISBN13 | 9780500515563 |
| Založniki | Thames & Hudson Ltd |
| Strani | 224 |
| Dimenzije | 171 × 234 × 39 mm · 838 g |
