The Bare Bones Introduction to Integrated Marketing Communication - Robyn Blakeman - Books - Rowman & Littlefield - 9780742555402 - December 16, 2008
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The Bare Bones Introduction to Integrated Marketing Communication

Robyn Blakeman

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The Bare Bones Introduction to Integrated Marketing Communication

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

312 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 16, 2008
ISBN13 9780742555402
Publishers Rowman & Littlefield
Pages 312
Dimensions 161 × 239 × 24 mm   ·   610 g
Language English  
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