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Building the Value Machine: Transforming Your Business Through Collaborative Customer Partnerships
Peter Cheverton
Building the Value Machine: Transforming Your Business Through Collaborative Customer Partnerships
Peter Cheverton
Turn your business into a "value machine" where sales and marketing functions are aligned to work with key customers and create real value for both the customer and the business.
240 pages, Illustrations
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | November 3, 2009 |
ISBN13 | 9780749454852 |
Publishers | Kogan Page Ltd |
Pages | 240 |
Dimensions | 167 × 240 × 23 mm · 580 g |
Language | English |
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