Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves - Peter Cheverton - Books - Kogan Page Ltd - 9780749461232 - November 3, 2010
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Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves

Peter Cheverton

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Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves

Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.

208 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 3, 2010
ISBN13 9780749461232
Publishers Kogan Page Ltd
Pages 208
Dimensions 158 × 232 × 13 mm   ·   330 g
Language English  
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