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Customer Relationship Management: Concepts, Applications and Technologies Daniel D. Prior 5. izdaja
Customer Relationship Management: Concepts, Applications and Technologies
Daniel D. Prior
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
416 pages, 36 Tables, black and white; 58 Line drawings, color; 6 Halftones, color; 64 Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 23. januarja 2024 |
| ISBN13 | 9781032247441 |
| Založniki | Taylor & Francis Ltd |
| Strani | 346 |
| Dimenzije | 189 × 246 × 21 mm · 806 g |
| Jezik | Angleščina |
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