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Innovation in Marketing Peter Doyle 1. izdaja
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Innovation in Marketing
Peter Doyle
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
240 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 28. julija 2017 |
| ISBN13 | 9781138441071 |
| Založniki | Taylor & Francis Ltd |
| Strani | 240 |
| Dimenzije | 150 × 220 × 20 mm · 600 g |
| Jezik | Angleščina |
| Urednik | Bridgewater, Susan |
| Urednik | Doyle, Peter |
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