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Marketing Issues in Transitional Economies Rajeev Batra Softcover reprint of the original 1st ed. 1999 edition
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Marketing Issues in Transitional Economies
Rajeev Batra
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently.
296 pages, biography
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 10. oktobra 2012 |
| ISBN13 | 9781461372752 |
| Založniki | Springer-Verlag New York Inc. |
| Strani | 287 |
| Dimenzije | 155 × 235 × 16 mm · 426 g |
| Jezik | Angleščina |
| Urednik | Batra, Rajeev |
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