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Gamification and Consumer Engagement: Creating Value in Context of ICT Development - Progress in IS 2021 edition
Gamification and Consumer Engagement: Creating Value in Context of ICT Development - Progress in IS
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.
216 pages, 17 Illustrations, black and white; VIII, 216 p. 17 illus.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 13. novembra 2021 |
| ISBN13 | 9783030542078 |
| Založniki | Springer Nature Switzerland AG |
| Strani | 216 |
| Dimenzije | 150 × 220 × 10 mm · 322 g |
| Jezik | Nemščina |
| Urednik | Banyte, Jurate |
| Urednik | Gatautis, Rimantas |
| Urednik | Vitkauskaite, Elena |