Gamification and Consumer Engagement: Creating Value in Context of ICT Development - Progress in IS -  - Knjige - Springer Nature Switzerland AG - 9783030542078 - 13. novembra 2021
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Gamification and Consumer Engagement: Creating Value in Context of ICT Development - Progress in IS 2021 edition

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In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.


216 pages, 17 Illustrations, black and white; VIII, 216 p. 17 illus.

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 13. novembra 2021
ISBN13 9783030542078
Založniki Springer Nature Switzerland AG
Strani 216
Dimenzije 150 × 220 × 10 mm   ·   322 g
Jezik Nemščina  
Urednik Banyte, Jurate
Urednik Gatautis, Rimantas
Urednik Vitkauskaite, Elena

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