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Advanced Media Planning John R. Rossiter Softcover reprint of the original 1st ed. 1998 edition
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Advanced Media Planning
John R. Rossiter
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.
125 pages, biography
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 5. septembra 2012 |
| ISBN13 | 9781461346777 |
| Založniki | Springer-Verlag New York Inc. |
| Strani | 112 |
| Dimenzije | 155 × 235 × 7 mm · 190 g |
| Jezik | Angleščina |
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