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Dynamic Models of Advertising Competition - International Series in Quantitative Marketing Gary M. Erickson 2nd ed. 2003 edition
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Dynamic Models of Advertising Competition - International Series in Quantitative Marketing
Gary M. Erickson
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models.
147 pages, biography
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 31. oktobra 2012 |
| ISBN13 | 9781461353607 |
| Založniki | Springer-Verlag New York Inc. |
| Strani | 147 |
| Dimenzije | 155 × 235 × 8 mm · 226 g |
| Jezik | Angleščina |
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